Month: 1月 2023

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve higher CPMs for their inventory, and enables advertisers to reach their target audience with more relevant messaging in a context that is right for their brand. Through a precise analysis of page-level content and audience behaviour, comScore Activation allows clients to build unique targets based on custom criteria. Clients leverage this powerful technology to refine their existing audience targets, or build new ones. These targets are then integrated directly into their ad server or DMP, allowing buyers or sellers to quickly and easily activate off of this data when buying impressions or packaging inventory. “In the age of personalisation, media buyers and sellers need to deliver highly relevant experiences and create targets based on attributes beyond age and gender,” said Manish Bhatia, chief product officer at comScore. “Our clients come to us because our proprietary technology enables them to create more scalable segments with precision, and they can achieve results that are superior to what they would get from using a semantics-only approach.” With comScore Activation, media buyers can reach audiences through more personalised campaign tactics, and media sellers can efficiently unearth highly relevant content to differentiate their inventory and increase value.Media buyers can:Be confident advertising is delivered in environments that are safe for their brand.Tailor marketing messages based on consumer interests to break through and better engage valuable customer segments.Cost-effectively improve share-of-voice within their competitive set by creating more strategic digital advertising strategies. Media sellers can:Highlight quality, maximise scale and avoid brand safety issues by packaging beyond site sections and editorial tags.Increase the value of owned content by offering quality packages that meet unique advertiser needs.Extend targetable digital audiences via lookalike modeling.Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from comScore Activation and the comScore advertising suite of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products. For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov). Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

5月22日,由微盟牵头腾讯广告发动的以“营销升级获客有道”为主题的营销峰会在上海举办,上海市广告协会秘书长薛九委、腾讯广告高级渠道经理费梦雅、腾讯广告教育行业高级经理安扬,微盟盟凝广告策划经理俞琛祺等参加此次会议并带给精彩演说,与上海600多位企业代表联合探究区域消费升级和腾讯广告带给的品牌、商业升级机遇。

“京剧潮”“汉服秀”“故宫跑完”“诗词热”……近年来，与传统文化涉及的新词汇活跃在大众视野中，更有了更加多的人开始理解并参予其中。